Trying to keep up with one blog is challenging enough! But three! I keep on asking myself why I do this??? (Apart from the fact that I’m a complicated woman….my husband’s description, not mine!) Especially considering the fact that I’m a new mom and that time has become a precious and rare commodity. A couple of my friends have asked the same question. Let me see if I can explain.
In my past life, I provided a wide range of services; fashion design, interior décor, event planning and décor- these were the major services, and then there were all these other services like cakes, catering, card making, gift wrapping, flower arrangements, hats, shoes etc. Anything that I knew how to do, I did. At the time I didn’t find anything wrong with the way I was working, but in hindsight, even though my one goal/mission was “Beauty Inside, On You and All around You”, my brand appeared not to be focused and probably made me look like a wannabe “Jill of all trades”, so this time around, I’ve tried to draw some kind of lines, even though, in my mind, they are all one and the same.
I realize this created a kind of ‘block’ when it came to blogging, so I just decided to put it out there and free myself.
I’m an African woman living outside of Africa; it’s a major part of who I am, and so, I feel I need a different perspective when it comes to all things African, hence, “Asinti Sanaa”. This blog is about African fashion, all things African which interest me and my life as an artist.
Then there’s “Leonarda Renaissance Woman” and if you read my profile, it’s just about all the things I love; discovering them, creating them, celebrating them.
And finally, “Petale”, a blog and brand committed to my love of flowers. Apart from blogging, I really am developing these personas into individual brands, hence the ‘lines being drawn’.
From experience on my Facebook pages, I realize there will always be an overlap somewhere which may seem repetitive, but I think eventually, I’ll be targeting different audiences, so it’s all a-okay!
Okay, done! Now, I’m ready to move on!